• PLANS FOR WHOLELOOK.COM

• As outlined in other sections, www.WholeLook.com  is the primary project of Look Ventures at the moment. After WholeLook is completed other projects will follow.

• The current version of www.WholeLook.com does not yet have a functioning PPC revenue capability, now the ability to presents search results in a selected language. Nor does it yet have the capability to allow users to set up their own categories and website links as a fully functioning bookmark styled home page web portal.

Once the full design and implementation of WholeLook.com has been completed, the finished website will combine the usefulness and revenue generating potentials of a powerful search engine, with the traffic generating potentials of Social Internet formats, with the world wide universal home page appeal of a multi language converter. Once users have started logging in and interacting with WholeLook, it will be coupled with an all new ultra secure data storage mechanism making it all but impossible to hack into WholeLook's vital user information.

• POWERFUL SEARCH ENGINE

• As a consequence of loosing look.com in 2003, Mr. Livingstone has financed the whole of the current WholeLook.com version to date out of a makeshift income. Consequently, parts of the search engine component are not yet properly functioning to date solely for the lack of expertise on Mr. Livingstone's part to complete the functions, and lack of funds on Mr. Livingstone's part to hire a proper professional on the other. However the points advocating the assorted search engine, language, and Social Internet  features is well made.

The way to compete against a search powerhouse like Google, is not to try and outdo its search results which would be all but impossible, but to couple a good search result with search engine features not provided by the others. Wholelook does this admirably through a search engine module from InOut Search, which Look Ventures LLC uses under licence.

The module provides search results from Yahoo, arguably the second best in the business behind Google, coupled with the ability to search in other languages, plus can restrict the search to just one country. These two features are not yet fully enabled in the WholeLook site. Once fully enable, Wholelook will not only present its prompts in the chosen language, it will present the search results also fully translated and any link selected will also be fully translated.

• WEBSITE TRAFFIC WILL COME FROM 5 MAIN SOURCES

Website traffic comes from 5 main sources:

1. Usefulness

•  A viewer finds the website useful and returns. Since WholeLook is uniquely Universally useful, self growth in traffic is assured.

2. Viral - based on usefulness

•  Viewer one find the site useful and tells their friends, The friends find the site useful and tell their friends. Since it is presumed that any viewer in any language will find the site particularly useful, it is expected that they will tell every one they know and viral traffic growth is assured.

3. Bring Back - augmenting usefulness and virility

• Bring back is a web site feature that isn't pinned to it's usefulness. WholeLook has a number of interesting and amusing daily jokes and features. WholeLook's bring back potential is proven as roughly two thirds of WholeLook's daily traffic was in return visitors before the language feature was implemented. 

4. OEM

• Because of WholeLook's unique and universal usefulness and bring back potentials, the need is to get as many new viewers to WholeLook as possible as first time viewers. Search engines are still a major source of web traffic, for some websites the only source. OEM means Search Engine Optimization, namely making the website look sweet to search engine for high results placement on the sites relevant keywords.

This is not something that comes easily. Work must be done within the site to make it attractive, requiring paid workers, and work must be done by professionals who know how to present a website the search engines properly, requiring outside costs. Since WholeLook has a universal theme, many different approaches can be used, and the sky's the limit.

5. Marketing -  affiliation, social internet, articles, public news releases, RSS feeds

• Once everything is in place, WholeLook has a huge potential for public media exposure for fee, because a good general public website story has not come along in a long time. Public media press releases are ideal as a good story in a major newspaper or similar venue can push hundreds of new visitors to as site overnight. Sine WholeLook had top return visit potential from both its usefulness and from its bring back value, one or two good exposures should be enough to do the trick.

Similarly, WholeLook has numerous angles on which an article for article directories can be hooked. Articles of themselves do not cause a lot of additional traffic, however, search engines finds the links in the articles which helps toward the website's overall relevancy within the different search engines. the key for Wholelook is that numerous articles can be generated exploiting the different aspects of Wholelook without becoming redundant.

Additionally, a whole new marketplace for website promotion has opened up in recent years. A websites' profile can be placed on the thousands and thousands on Social Internet sites now online. In some cases, viewers surfing the sites will find the profile and link to WholeLook. More importantly search engines will find the profiles as they particularly spider the Social Internet sites every couple of seconds because the sites are constantly being updated by their users new inputs in real time. Constantly, upgrading the WholeLook profiles is a full time job for a hired Social Internet expert, and would a substantial source of getting first word to new viewers.

Another new marketing source is called RSS feeds. Basically a website at large would put an RSS feed from Wholelook in their website, and receive constant daily new content to enhance their site such as one or more of WholeLook's daily humours. WholeLook receives a constant daily exposure to new viewers on the receiving sites as a first time contact resource. One good RSS feed can be picked up by thousands upon thousands of websites. So the potential is enormous.

6. Paying for PPC and text link placements. A secret here. Most advertisers look for as fast a turn over rate as possible so think they expensive venues like Google and Yahoo in order to obtain a fast return on investment because of their awesome daily search traffic capabilities . However, an advertiser can use the same amount of money parsed over a number of smaller venues for ten to twenty times the eventual click throughs, which average out over the assorted sites such that the net run rate time is much the same.

• UNIVERSAL SOCIAL INTERNET

• Wholelook also proposes in time, providing through the website yet another universal Social Internet concept based on categories. As the traffic from the new addition builds, traffic for WholeLook will build accordingly. As will the spin off of revenue through the search engine.

• FULLY SECURE DATA BASE STORAGE

• Look Ventures has propriety right to an ultra safe data storage system called FortCip. FortCip is at the intellectual stage only and needs to be programmed. FortCip can provide WholeLook with a unique opportunity.

Facebook has rapidly climbed to the number two website position in the world. It has been receiving considerable criticism lately for having had its records hacked and for eventually opening its user records to the public to discourage hacking.

WholeLook is in a unique position to step in with a FaceBook alternative whose records will never be open to the public and which cannot be usefully hacked.   (See - FortCip).

• WHOLELOOK REVENUE POTENTIAL

• From XML sponsored link feeds on the search results pages.

WholeLook's most viable revenue source is sponsored links within the search results pages. This is common practice within the industry. The major search engine such as Google, Yahoo, and Ask, plus a myriad of smaller operations sell Pay Per Click sponsored links to advertisers. To help provide outlets for the search results, the search engine companies provide XML link feeds to other websites allowing them to present the links in search results on their sites on a revenue sharing basis.

The major engines require daily traffic in excess of a hundred thousand unique visitors a day. However many smaller outfits provide sponsored links to any website as a way for WholeLook.com to get started.

• From Wholelook Pay Per Click sponsored results in the search results pages.

The biggest money is from selling Pay Per Click advertising directly from the website (see the white Paper link under 'Background'). Look Ventures has the capacity to allow WholeLook.com to start selling Pay Per Click advertising to its users through a Pay Per Click module which it owns as soon as it can be installed. The small amount Money to do it is the sole and only holdup.

Both Google and Yahoo went from deep red to hugely in the black almost overnight after starting to sell Pay Per click advertising on their sites circa 2005 - 2006.

• From a Wholelook Shopping Mall capacity wound in throughout Wholelook by links to a shopping mall section. 

The second biggest revenue earner would be from a universal online shopping mall patterned after web sites such as http://www.bigcommerce.com. All WholeLook.com needs is a dedicated shopping mall section and a start page. Payment would be through a WholeLook shopping cart and payment system, which these days is easy to find and install at nominal cost. Making Wholelook also a self sufficient shopping medium.

Likewise, WholeLook does not have to front the cost of warehousing and shipping any of the products it sells. Numerous warehousing companies now exist which cater to online marketing businesses. In short, somebody's website sells a product, the sale is piped to a particular warehousing outfit to package and ship at a discounted price. The website making the sale pockets the difference.

Look Ventures plans for WholeLook to sell a whole plethora of different products like a Wall Mart through its traffic and reach potentials.  

• From Text Ads such as Google Adsense.

Text adds such as Google AdSense et al, are sponsored links which can appear anywhere within a website. The cost to the advertiser, and hence revenue to the website presenting them is not as high as search engine Pay Per Click links, as the targeted relevancies are not as specific as Pay Per Click inclusions which are targeted straight to the search keywords used in the searches.

Done right however, text ads can be a good source of revenue. Some sights such as the Article Directories website SearchWarp earns $150,000 a year from Adsens adds placed carefully within its articles so as not to  look so much like an ad to its viewers.

There is no format for earning good revenue from text ads as it is an art form that needs to be tested by trial and error for each particular site they appear in.

Text ads are also convenient for filling in spaces and breaking up monotonies within a website as a bottom line. Such text ads as would be started in WholeLook would be replaced over time by similar looking text adds pointing to WholeLook's shopping mall and other revenue producing factions for a much greater revenue potential per ad once the mall part has been implemented.

• From revenue sharing Affiliate links from other websites.

Most online companies with a product or service to sell, market their offerings through a method called Affilliation. The process is simple, The end user website places in a piece of code advertising the affiliated site, such that if someone clicks on the ink and makes a purchase, the end website earns a percentage of the sale.

Since WholeLook's default pages have numerous links to websites offering affiliation sharing, all WholeLook needs to do is add the appropriate code to any such link. As the number of links within WholeLook inventory will presumably increase over time, the revenue from this resource will increase over time.  

• WHOLELOOK ADVANTAGES OVER OTHER WEBSITES

The name says it all. Because the domain name WholeLook.com is not a targeted name, www.WholeLook.com needs not be limited to one product, service, or feature.

- Wholelook can be migrated fully into any country and language around the world. Once the home page customization has been enabled, a custom version of WholeLook can be saved in any of the languages by the user. Every time the user goes to WholeLook to view translated sites, WholeLook will record a visit. EIf they use WholeLook as their home page WholeLook will record a visit every time they open their browser. WholeLook has enormous traffic potential without having to break the bank.

This gives WholeLook additional universal value appeal over and above the universality of its features.

• Other Projects

• Mr. Livingstone intends to finish off the Hi Fi Speaker project started in the early eighties, plus the Ring World word processor and webpage editor started in the later eighties, plus the remainder of his autobiographical series started at the end of the nineties. All have revenue generating potentials. All need funding to continue them to completion, expecting to use income from WholeLook.